Starting your Cafe? Like every business that people want to start up, it’s usually because they have an interest in a portion of their preferred business idea. It’s always a good idea to do something that you enjoy doing or have a skill at, otherwise what’s the point? However, just because you have a”fire” and a fantasy of preparing your own Coffee Shop does not mean that it is going to be automatically successful. The very same rules apply for any business – Regardless of how great your idea is, you need to be sure there is a”need” in your city or geographical area. This research will form a part of your“Business Plan”.
A business plan is much more than simply putting a few figures together to find finance. It also ought to be company preparation for the future to ensure to remain open!
Get a very clear vision of what you want your company to be. Attempt to picture it in your thoughts. Where do you want it to be? What does it resemble? What’s the decor and fashion? Who are your clients? Should you read the 5 cup coffee maker review for good espresso machines? What beans to purchase? Apart from Coffee, what other offering can you have? Essentially, you have to identify ways to be a little different from any contest that will appeal to your potential customers. The main issue to discover from as many individuals as possible within your”market place” is.
Check out other Coffee Shops to see how they do it. Not only your local”competition” but further a field. Make a few visits at various times of the day if possible. Also, try and look at them from a customers point of view. Make notes of not just the things they appear to do right, but what you believe they do wrong.
Obviously, this isn’t the whole profit story. You have to contemplate overheads and staff salaries etc.. You’ll have a better idea when you”cost out” your own company which we’ll come to shortly. Correlate all of the”plus” things you have found in the competition and combine them with your USP and VISION for your small business and see if you believe that you are able to do things a little better.
As soon as you’ve got a clear image about your business then employ what’s called the”Four P’s of Marketing”. Product, Price, Place and Promotion. This can expand to the seven P’s for the service industry. There is plenty of information on the internet but essentially all the P’s have to match to receive the best”Marketing Mix” for the solution and/or assistance.
I’ve already suggested you see other Coffee businesses in your region for market research and collecting vital intelligence on the competition. When it’s a good Coffee Shop then watch the general skills which the employees have and how they attend to clients. We arrive at the price!
Your Business Plan should extend in the future. A 5 year program is a good idea. Outline your ideas and vision for future growth. Set business goals and evaluate if you achieved them. Your Business Plan should be a”dynamic document” to respond to the”marketplace” and your ideas. If you don’t understand where your going how do you get there!