Business.gov, a website of the U.S. government, pushes the belief that a crucial part for any business to get to the top is marketing. Accompanied by marketing initiatives, such as Simple Google Ads automation recipes, it also states that ethical marketing performs a fundamental role in making campaigns for marketing as well as advertising. Businesses that are involved in misleading, unfair or false marketing or advertising in the internet may be put through harsh penalties imposed by the Federal Trade Commission (FTC) that functions to protect the rights of consumers.
Truth in Marketing
The rule on truth-in-advertising, as per the FTC, necessitates advertisers to be truthful regarding their services or their products. Online advertising may not take in false claims or deception about what the service or the product could give. Moreover, this rule expects that the services or products advertised by the company could prove and validate the claims it says regarding the service or product. Lastly, the marketing effort and initiatives can’t be unfair.
Disclosures on Online Advertising
The FTC necessitates that online ads contain specific disclosures in order to not mislead and deceive the readers as well as prospective customers seeing the advertisement. The rule necessitates disclosures to be well-defined and noticeable. To adhere to these, advertisers are obligated to put online ad disclosures in a conspicuous part of the ad.
CAN-SPAM Act of 2003
Controlling the Assault of Non-Solicited Pornography and Marketing
The CAN-SPAM Act establishes the requirements for businesses to conform to when e-mailing ads to potential clients or customers. The act necessitates businesses to add in a way for receivers of the e-mail to decline, refuse or unsubscribe from getting any more commercial e-mail from the organization or business that sent the e-mail. When the e-mail’s nature is of marketing or advertising, it should include a message that does say as much. Furthermore, every e-mail coming from commercial units must have a valid physical company or mailing address of the company where the commercial mail came from. The Act also forbids advertising e-mail to utilize subject headings that are deceptive as an effort to encourage or persuade recipients to click and open the ad.