Ethical Online Marketing And Advertising

Business.gov, a website of the U.S. government, pushes the belief that a crucial part for any business to get to the top is marketing. Accompanied by marketing initiatives, such as Simple Google Ads automation recipes, it also states that ethical marketing performs a fundamental role in making campaigns for marketing as well as advertising. Businesses that are involved in misleading, unfair or false marketing or advertising in the internet may be put through harsh penalties imposed by the Federal Trade Commission (FTC) that functions to protect the rights of consumers.

Truth in Marketing

The rule on truth-in-advertising, as per the FTC, necessitates advertisers to be truthful regarding their services or their products. Online advertising may not take in false claims or deception about what the service or the product could give. Moreover, this rule expects that the services or products advertised by the company could prove and validate the claims it says regarding the service or product. Lastly, the marketing effort and initiatives can’t be unfair.

Disclosures on Online Advertising

The FTC necessitates that online ads contain specific disclosures in order to not mislead and deceive the readers as well as prospective customers seeing the advertisement. The rule necessitates disclosures to be well-defined and noticeable. To adhere to these, advertisers are obligated to put online ad disclosures in a conspicuous part of the ad.

CAN-SPAM Act of 2003

Controlling the Assault of Non-Solicited Pornography and Marketing

The CAN-SPAM Act establishes the requirements for businesses to conform to when e-mailing ads to potential clients or customers. The act necessitates businesses to add in a way for receivers of the e-mail to decline, refuse or unsubscribe from getting any more commercial e-mail from the organization or business that sent the e-mail. When the e-mail’s nature is of marketing or advertising, it should include a message that does say as much. Furthermore, every e-mail coming from commercial units must have a valid physical company or mailing address of the company where the commercial mail came from. The Act also forbids advertising e-mail to utilize subject headings that are deceptive as an effort to encourage or persuade recipients to click and open the ad.

Understanding the Policy of Selling Used Mattress

At home, one of the furniture or items that we prefer to be in a great condition and quality is the mattress because it is where we actually spend most of our time, sleeping and just lying down on a weekend or a holiday. For me, even if I do not have a bed frame or a nice pillow, as long as I have a nice mattress, I will not have any problems. However, no matter how careful we are when it comes taking care of our mattresses, there will come a time when we have to buy a new one. But instead of disposing the mattress, I personally think that it is better to sell it for various reasons:

  • Saves you money when buying a new one
  • Will save you time thinking of where to put your used mattress
  • Will help other buy cheap mattress

Since re-selling mattress is the best option when deciding to buy a new one, a lot people preferred this option. However, in some countries you cannot easily do this as they have laws for the resale of mattresses. One of those countries is Texas. In Texas, the government has an existing laws for the reselling of mattress. They are preventing people from buying a used mattress that is not worth its price because there are many cases wherein the mattress has stains and lots of bacteria inside it. Texas, still allows the resale of such item, but the mattress must pass a certain standard before entering the market. Sellers must carefully clean the mattress inside and out and fix all damages.

In country like Texas, it is the government that takes care of sale of used mattress. The condition of the mattress must pass standards indicated in the Texas Administrative Code Rule 205.8.

When it comes to cleaning and treatment of mattress, the government states that treatments that involve chemicals are allowed and other commercial services are allowed.

There are many sellers that conceal damages and stains using covers. The Texas government does not allow the use of covers and must be eradicated even after undergoing treatment methods.

 

Is It Illegal To Purchase Counterfeit Goods?

Replica watches as well as other replica goods seem to be increasing in prevalence in the offline and online marketplaces. Although their design is inspired by an original brand, they are legal as they leave off the trademark or distinguishing logo of the genuine brand. They are even sold by reputable companies. However, there are goods which are actually illegal in its production, distribution and sale, as well as its transport – counterfeits.

You probably have seen or have come across a counterfeit product, especially with its prevalence today. Or perhaps you have unknowingly bought one, just to later discover that the brand promoted at an unbelievable price that’s hard to resist wasn’t the brand at all. With heightened globalization broadening the production and sale of products and goods all over the globe with the plea of lesser prices, counterfeiting has turned into a major trade. This is exactly the case in the United States wherein it houses one of the biggest and major markets for consumer products.

Counterfeit Goods – What is it?

Most often, counterfeit goods are goods of substandard quality which are sold by another business’s trademark. A trademark is an officially and legitimately recognized company logo or mark that are customarily attached or marked onto products and goods it sells in the market. These trademarks safeguard the reputation of a company and permit consumers to differentiate between goods and products in the market. These trademarks never expire and, as soon as the trademark is registered with the US Patent and Trademark Office (USPTO), the company could exclusively make use of its mark in the United States and could lawfully stop other companies and businesses from utilizing even identical looking marks if consumers become confused by it.

Is it Unlawful to Purchase Counterfeits?

Federal law in the United States protecting these trademarks makes it unlawful to intentionally traffic goods that are counterfeited. This involves the manufacturing, sale as well as the transport of counterfeits. However, the Department of Justice of the U.S. has specified that the law does not outlaw a person from purchasing a counterfeit good for their own usage, even though they know that the product is a counterfeit.

Traffickers of counterfeit goods who are first-time offenders could get a maximum of $2 million penalization and 10 years jail time, while Second-time offenders gets a $5 million penalization and 20 years jail time. Furthermore, if a company traffics in goods that are counterfeit, it could be answerable to a $15 million fine.

Techniques to Ask Rapport-Building Questions on the Phone

Building rapport and establishing trust with someone is never easy. Rapport is a relationship built and based on trust between you and another person through personal interactions. 

Rapport and developing trust between you and your clients are essential factors to the success of any businesses. When you build trust easily and effectively in your business interactions, you are often able to be more successful in meeting your business goals.  Having rapport with clients and potential customers can affect your business and how much success that business will experience. I have found that the easiest way to build rapport is through direct personal interactions. 

Sharing a smile, a handshake, or being able to react to verbal and nonverbal communications are just a few of the easy techniques to develop a rapport with someone. Most of the time we can easily build connections and trust when we can to meet the person and share personal interactions on a face-to-face basis. 

Best Tips to Get More Clients Through Calls

If you’re in an industry or a business that consists mainly of working with clients through phone calls, you may be wondering how to build trust and rapport through phone conversations with your clients or customers?

Building rapport over the phone is a complex task since you don’t engage with your client in a personal face to face interactions. Listening and asking the correct and appropriate questions and actions is a learned skill that anyone can learn but few can master and make a living at. 

1. Open the Phone Call Wearing a Smile

The goal of any phone call is building positive rapport and trust to help you meet and fill that customers needs. To do this effectively, you should open every call by relaying to your client that you have a smile or upbeat message for them to hear.

2. Ask for the Caller’s Name First

One way to effectively build trust and rapport is to talk to your clients by using their first name. Addressing your clients by name helps them to feel more trust that they are important enough for you to remember who they are and what you care about what they are saying. Doing so also develops a sense of connection with the client.

3. Start with Warm Up Or Icebreaker Questions

Warm-up or icebreaker questions are simply questions that are fun and non-threatening that allow the other person to open up or feel at ease within the conversation. Just like warm-up exercises can benefit the physical body before heavy workouts, warm-up or icebreaker style questions are essential to start a smooth conversation with the client.

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Mobile App Development – End User Privacy

With the prevalent adoption and use of mobile devices that allow individuals to connect to the internet, mobile apps are more and more a favored channel for gaining access to online content as well as interaction and engagement. With many mobile apps are created through cross platform development, these apps could run in any mobile operating system. The distinctive abilities that these mobile tech offers to individuals as well as various trades and industries a new means of not only assessing data but also the processing as well as the transmission of data and info. Because of these capabilities, it has brought about some legal concerns such as privacy of the end user, rights on intellectual property, as well as on advertising.

Legal Considerations on the Development of Mobile Apps

Form the start and all throughout the development of a mobile app, companies must take into consideration as well as deal with these legal issues to safeguard their rights as well as reduce risks of accountability from violating the rights of others, especially the end users.

Privacy of the End-user

One of the most vital legal consideration when developing an app is privacy. Mobile privacy is identified and recognized by the Federal Trade Commission as a major priority to be enforced, particularly the privacy of children. State regulators as well as class action attorneys have similarly been keen and active in this matter. To make certain that companies comply and lessen the risk of liability as well as reduce damage on their reputation because of privacy breaches, the following must be taken into account:

  • When developing a mobile app, always bear in mind the concept of privacy from the start, during and end of the development process
  • Create policies on privacy for your mobile app that discloses entirely and precisely its practices regarding information, such as the collection of information, how they are used, disclosure, care as well as the security and safety of personal info of the user.
  • For disclosure and practices on privacy, consider certain legal requirements that may possibly be applicable on the kind of info being collected, which includes any particular requirements for industries that are regulated or information that are quite sensitive.

 

 

 

What The Law Says: Effects Of Vacation Towards Employees

Setting a clear, vacation is an important part of your employees and culture strategy and that should be at the top priority of a business owner’s mind.

 

Ensuring your employee’s vacations are well taken care of can help prevent your people burnout and boost retention.  And don’t forget about the benefits and your culture professionals.

 

Managing vacation time will save you plenty of headaches. In this article, you’ll learn the effects of vacation towards employees but as well as the law in keeping them happy— what every employer needs to hear!

It’s Time To Take A Break

The result of a certain amount of pressure from work makes an employee’s life miserable. There is never a real escape from the stress of work and overtime.

 So what is the best way to combat this? Simple, you need to encourage and mandate if necessary, that your employees must take some time off.

 

It may seem contrary, but it really does work. Vacation helps anyone relax, refresh, recharge and refocus. When your employees take a well-deserved vacation, it will positively impact your business when they get back.

 

1. It Helps Employees Mental And Physical Health

 

Most important of all, taking time off offers incredible health benefits. A study shows, individuals who take regular vacations are less likely to die early, have a lower risk of heart disease, depression, and hence experience less stress.

 

You’ll get better sleep too, so when your employees return to work they are refreshed and ready to work.

2. Increases Productivity And Creativity

 

Taking time off from work increase your productivity because it decreases your stress level. Upon returning to work, you and your employees feel mentally and physically refreshed and relaxed.

 

Therefore, their task doesn’t seem so difficult anymore and in fact, they can put more emphasis on it since their mind is clear now.

 

 

That helps you become more creative in handling work.

3. Give Your Brain A Break

 

Most of us are suffering from a sort of brain flooding. Where your brain needs to function 24/7 just to finish your job. It’s just too much to take. But taking a vacation, new ideas can strengthen the neutral of your mental activity.

 

Other than that, you can also check out the best keto cookbook during your vacation, just check out keto cookbook, Tastyketo’s review for more!

 

Is it Legal to Sell Refurbished Items?

Refurbished products, such as those from refurbishediphones.ie/, are items that are sent back to the manufacturer to rebuild, restore, or reconstruct. There is no actual legal description as to what “refurbished” is, although the term signifies that a merchant has restored the item and is put into great working and functional condition. Intrinsically, the term could cover many scenarios, for instance:

  • An item or product that is new and returned by a consumer who not once made use of the item
  • An item that is used or pre-owned and brought back to the manufacturer to have it rebuilt or reconditioned to work like brand new
  • A brand new item wherein the packaging is broken or damaged

https://www.youtube.com/watch?v=1vp8JWWyqPU

Vending Refurbished Items Is Permitted

When you shop for electronic devices online, you might come across several items that are marked as “refurbished.” Such items must price much lesser compared to new ones and several would even have a warranty or guarantee period of 12 months. For refurbished products, the rudimentary rule is that the moment an item is returned, it no longer could be vended as brand new, even though the product was not once been used.

In many countries, it is legal to sell goods that are refurbished provided that the vendor correctly and precisely represents the attributes or features of the item and sells them for a fraction of the price of a brand new product.

It is a Fraud to Vend Refurbished Items as Brand New

In the United States, the law on Truth In Advertising which is directed by the Federal Trade Commission, necessitates that all items that are refurbished as well as reconditioned be labeled accordingly and properly. This denotes that any seller or merchant can’t refer to a refurbished product as “new.”

For instance, when and if seller markets a refurbished or used smartphone as brand new, the seller can face charges on criminal fraud, fines as well as time in jail; this is if the prosecuting attorney in your area considers it to be sensible.

To pursue such charges, you must file a report to the police. Putting the criminal viewpoint aside, as a purchaser or consumer, a lawsuit on misrepresentation could be filed against the provider or supplier. If all goes well, you could revoke the transaction and be able to gain back your money at least. Moreover, your state may perhaps have a law that grants you with added money for damages.

 

Legal Tips for your New Coffee Shop Venture

Starting your Cafe? Like every business that people want to start up, it’s usually because they have an interest in a portion of their preferred business idea. It’s always a good idea to do something that you enjoy doing or have a skill at, otherwise what’s the point? However, just because you have a”fire” and a fantasy of preparing your own Coffee Shop does not mean that it is going to be automatically successful. The very same rules apply for any business – Regardless of how great your idea is, you need to be sure there is a”need” in your city or geographical area. This research will form a part of your“Business Plan”.

A business plan is much more than simply putting a few figures together to find finance. It also ought to be company preparation for the future to ensure to remain open!

Get a very clear vision of what you want your company to be. Attempt to picture it in your thoughts. Where do you want it to be? What does it resemble? What’s the decor and fashion? Who are your clients? Should you read the 5 cup coffee maker review for good espresso machines? What beans to purchase? Apart from Coffee, what other offering can you have? Essentially, you have to identify ways to be a little different from any contest that will appeal to your potential customers. The main issue to discover from as many individuals as possible within your”market place” is.

Check out other Coffee Shops to see how they do it. Not only your local”competition” but further a field. Make a few visits at various times of the day if possible. Also, try and look at them from a customers point of view. Make notes of not just the things they appear to do right, but what you believe they do wrong.

Obviously, this isn’t the whole profit story. You have to contemplate overheads and staff salaries etc.. You’ll have a better idea when you”cost out” your own company which we’ll come to shortly. Correlate all of the”plus” things you have found in the competition and combine them with your USP and VISION for your small business and see if you believe that you are able to do things a little better.

As soon as you’ve got a clear image about your business then employ what’s called the”Four P’s of Marketing”. Product, Price, Place and Promotion. This can expand to the seven P’s for the service industry. There is plenty of information on the internet but essentially all the P’s have to match to receive the best”Marketing Mix” for the solution and/or assistance.

I’ve already suggested you see other Coffee businesses in your region for market research and collecting vital intelligence on the competition. When it’s a good Coffee Shop then watch the general skills which the employees have and how they attend to clients. We arrive at the price!

Your Business Plan should extend in the future. A 5 year program is a good idea. Outline your ideas and vision for future growth. Set business goals and evaluate if you achieved them. Your Business Plan should be a”dynamic document” to respond to the”marketplace” and your ideas. If you don’t understand where your going how do you get there!

For individuals just beginning in any business, it is my hope that this guide has given you a few insights. Good
luck with your future ventures and also please feel free to contact me.